Application of an Expected Utility Framework in a Model of Customer Satisfaction

Con Korkofingas

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

To examine the impact on customer satisfaction and future purchases using an expected utility framework and a related choice experiment.
Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
EditorsSharon Purchase
Place of PublicationPerth
PublisherThe University of Western Australia
Pages1-7
Number of pages7
ISBN (Print)0646455028
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 2005 → 7 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA
Period5/12/05 → 7/12/05

Keywords

  • customer satisfaction
  • expected utility
  • choice experiment

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