Strategy typologies have been widely employed to describe various business strategies within a given industry. However, few studies have applied this useful tool to China's real estate industry.! n this paper we examine business strategies of Chinese developers based on the strategy typology developed by Miles and Snow (Prospector-Analyzer-Defender-Reactor). In light of the classic SWOT framework, we examine the external and internal influences/constraints to the firms' business strategy formulations by adopting two perspectives, i.e. the strategic choice and the resource-based view, in order to identify the antecedents of the business strategy types. Factors such as 'perceived political/regulatory environmental uncertainty', 'guanxi with the local government' and 'market-linking and marketing capabilities' are suggested as significant predictors of business strategies of Chinese real estate developers and five research hypotheses are proposed. The paper aims to contribute to a better understanding on China's real estate market in general, and of the developers' strategy making behaviors in particular.
|Title of host publication||Proceedings of the 12th Pacific Rim Real Estate Society Conference PRRES|
|Place of Publication||Auckland, New Zealand|
|Publisher||The University of Auckland|
|Number of pages||21|
|Publication status||Published - 2006|
|Event||Pacific Rim Real Estate Society Conference (12th : 2006) - Auckland|
Duration: 22 Jan 2006 → 25 Jan 2006
|Conference||Pacific Rim Real Estate Society Conference (12th : 2006)|
|Period||22/01/06 → 25/01/06|
- business strategy
- real estate developer
- strategic choice
- resource-based view
Tan, H., Weston, R., & Tang, Y. (2006). Applying the Miles and Snow's business strategy typology to China's real estate development industry: a research framework. In Proceedings of the 12th Pacific Rim Real Estate Society Conference PRRES (pp. 1-21). Auckland, New Zealand: The University of Auckland.