Applying the Miles and Snow's business strategy typology to China's real estate development industry

a research framework

Hao Tan, Rae Weston, Yiming Tang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

Strategy typologies have been widely employed to describe various business strategies within a given industry. However, few studies have applied this useful tool to China's real estate industry.! n this paper we examine business strategies of Chinese developers based on the strategy typology developed by Miles and Snow (Prospector-Analyzer-Defender-Reactor). In light of the classic SWOT framework, we examine the external and internal influences/constraints to the firms' business strategy formulations by adopting two perspectives, i.e. the strategic choice and the resource-based view, in order to identify the antecedents of the business strategy types. Factors such as 'perceived political/regulatory environmental uncertainty', 'guanxi with the local government' and 'market-linking and marketing capabilities' are suggested as significant predictors of business strategies of Chinese real estate developers and five research hypotheses are proposed. The paper aims to contribute to a better understanding on China's real estate market in general, and of the developers' strategy making behaviors in particular.
Original languageEnglish
Title of host publicationProceedings of the 12th Pacific Rim Real Estate Society Conference PRRES
Place of PublicationAuckland, New Zealand
PublisherThe University of Auckland
Pages1-21
Number of pages21
Publication statusPublished - 2006
EventPacific Rim Real Estate Society Conference (12th : 2006) - Auckland
Duration: 22 Jan 200625 Jan 2006

Conference

ConferencePacific Rim Real Estate Society Conference (12th : 2006)
CityAuckland
Period22/01/0625/01/06

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Keywords

  • business strategy
  • real estate developer
  • China
  • strategic choice
  • resource-based view

Cite this

Tan, H., Weston, R., & Tang, Y. (2006). Applying the Miles and Snow's business strategy typology to China's real estate development industry: a research framework. In Proceedings of the 12th Pacific Rim Real Estate Society Conference PRRES (pp. 1-21). Auckland, New Zealand: The University of Auckland.