Are Internet firms global?

Stephen Chen

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


This study examines to what extent Internet firms have globalized and the key factors that have enabled some firms to globalize more than others. Contrary to arguments that Internet-based firms automatically benefit from a global market, this study shows that most Internet firms serve regional markets, consistent with Rugman’s (2000) findings for firms in the FT500. However, there are a few notable exceptions. In these cases a combination of early mover advantages, unique product, technology standards and complementary products and services have created a ‘winner-takes-all’ market in which a few firms dominate markets worldwide. Implications for globalization theories are discussed.
Original languageEnglish
Pages (from-to)319-345
JournalAdvances in International Marketing
Publication statusPublished - 2007
Externally publishedYes

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