Artificial intelligence as a growth engine for health care startups: emerging business models

Massimo Garbuio; Nidthida Lin

doi:10.1177/0008125618811931

Artificial intelligence as a growth engine for health care startups: emerging business models

Massimo Garbuio, Nidthida Lin

Research output: Contribution to journal › Article › peer-review

48 Citations (Scopus)

Abstract

The future of health care may change dramatically as entrepreneurs offer solutions that change how we prevent, diagnose, and cure health conditions, using artificial intelligence (AI). This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace. It identifies areas of value creation for the application of AI in health care and proposes an approach to designing business models for AI health care startups.

Original language	English
Pages (from-to)	59-83
Number of pages	25
Journal	California Management Review
Volume	61
Issue number	2
Early online date	21 Nov 2018
DOIs	https://doi.org/10.1177/0008125618811931
Publication status	Published - 1 Feb 2019
Externally published	Yes

Keywords

health care
artificial intelligence
disruptive technology
business models
innovation
entrepreneurship

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10.1177/0008125618811931

Cite this

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Artificial intelligence as a growth engine for health care startups: emerging business models

Abstract

Keywords

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