Artificial intelligence as a growth engine for health care startups: emerging business models

Massimo Garbuio, Nidthida Lin

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)

Abstract

The future of health care may change dramatically as entrepreneurs offer solutions that change how we prevent, diagnose, and cure health conditions, using artificial intelligence (AI). This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace. It identifies areas of value creation for the application of AI in health care and proposes an approach to designing business models for AI health care startups.
Original languageEnglish
Pages (from-to)59-83
Number of pages25
JournalCalifornia Management Review
Volume61
Issue number2
Early online date21 Nov 2018
DOIs
Publication statusPublished - 1 Feb 2019
Externally publishedYes

Keywords

  • health care
  • artificial intelligence
  • disruptive technology
  • business models
  • innovation
  • entrepreneurship

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