Abstract
The future of health care may change dramatically as entrepreneurs offer solutions that change how we prevent, diagnose, and cure health conditions, using artificial intelligence (AI). This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace. It identifies areas of value creation for the application of AI in health care and proposes an approach to designing business models for AI health care startups.
Original language | English |
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Pages (from-to) | 59-83 |
Number of pages | 25 |
Journal | California Management Review |
Volume | 61 |
Issue number | 2 |
Early online date | 21 Nov 2018 |
DOIs | |
Publication status | Published - 1 Feb 2019 |
Externally published | Yes |
Keywords
- health care
- artificial intelligence
- disruptive technology
- business models
- innovation
- entrepreneurship