| Original language | English |
|---|---|
| Title of host publication | Understanding Business Marketing and Purchasing |
| Editors | D Ford |
| Place of Publication | UK |
| Publisher | Thomson Learning |
| Pages | 349-359 |
| Number of pages | 11 |
| ISBN (Print) | 1861527691 |
| Publication status | Published - 2002 |
Assessing Relationship Quality
Pete Naude, Francis Buttle
Research output: Chapter in Book/Report/Conference proceeding › Chapter