Original language | English |
---|---|
Title of host publication | Understanding Business Marketing and Purchasing |
Editors | D Ford |
Place of Publication | UK |
Publisher | Thomson Learning |
Pages | 349-359 |
Number of pages | 11 |
ISBN (Print) | 1861527691 |
Publication status | Published - 2002 |
Assessing Relationship Quality
Pete Naude, Francis Buttle
Research output: Chapter in Book/Report/Conference proceeding › Chapter