Abstract
Many university administrators, faculty and marketers spend time and financial resources promoting postgraduate study options, yet scant scholarly research has addressed students’ attraction to postgraduate study. This study examines awareness and knowledge of, and intentions to pursue postgraduate study from the perspective of current undergraduate students. A survey of 340 first, second and third year business/management students revealed no statistically significant differences between the cohort years, revealing opportunities for universities to disseminate important aspects of postgraduate study at appropriate times. The significant link between the university’s promotion of postgraduate study and students’ intentions to progress to postgraduate study is demonstrated through structural equation modeling. Implications for practice are addressed.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 25th Annual Australian and New Zealand Academy of Management Conference |
| Subtitle of host publication | the future of work and organisations |
| Place of Publication | Sydney |
| Publisher | Arinex Pty Ltd |
| Pages | 1-19 |
| Number of pages | 19 |
| ISBN (Print) | 9781877040870 |
| Publication status | Published - 2011 |
| Event | Australian and New Zealand Academy of Management Conference (25th : 2011) - Wellington, New Zealand Duration: 7 Dec 2011 → 9 Dec 2011 |
Conference
| Conference | Australian and New Zealand Academy of Management Conference (25th : 2011) |
|---|---|
| City | Wellington, New Zealand |
| Period | 7/12/11 → 9/12/11 |
Keywords
- career development
- decision making
- educational research
- management education
- student choice