Assessing student attitudes towards postgraduate study

Denise M. Jepsen, Melinda M. Varhegyi

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Many university administrators, faculty and marketers spend time and financial resources promoting postgraduate study options, yet scant scholarly research has addressed students’ attraction to postgraduate study. This study examines awareness and knowledge of, and intentions to pursue postgraduate study from the perspective of current undergraduate students. A survey of 340 first, second and third year business/management students revealed no statistically significant differences between the cohort years, revealing opportunities for universities to disseminate important aspects of postgraduate study at appropriate times. The significant link between the university’s promotion of postgraduate study and students’ intentions to progress to postgraduate study is demonstrated through structural equation modeling. Implications for practice are addressed.
Original languageEnglish
Title of host publicationProceedings of the 25th Annual Australian and New Zealand Academy of Management Conference
Subtitle of host publicationthe future of work and organisations
Place of PublicationSydney
PublisherArinex Pty Ltd
Number of pages19
ISBN (Print)9781877040870
Publication statusPublished - 2011
EventAustralian and New Zealand Academy of Management Conference (25th : 2011) - Wellington, New Zealand
Duration: 7 Dec 20119 Dec 2011


ConferenceAustralian and New Zealand Academy of Management Conference (25th : 2011)
CityWellington, New Zealand


  • career development
  • decision making
  • educational research
  • management education
  • student choice


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