Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers

Sheila Sasser; Scott Koslow; Mark Kilgour

doi:10.1007/978-3-8349-6854-8_23

Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers

Sheila Sasser, Scott Koslow, Mark Kilgour

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in advertising research
Subtitle of host publication	Vol. 2 : breaking new ground in theory and practice
Editors	Shintaro Okazaki
Place of Publication	Wiesbaden, Germany
Publisher	Gabler Verlag
Pages	359-371
Number of pages	13
Volume	2
Edition	1st
ISBN (Print)	9783834931344
DOIs	https://doi.org/10.1007/978-3-8349-6854-8_23
Publication status	Published - 2011
Externally published	Yes

Access to Document

10.1007/978-3-8349-6854-8_23

Cite this

Sasser, S., Koslow, S., & Kilgour, M. (2011). Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers. In S. Okazaki (Ed.), Advances in advertising research: Vol. 2 : breaking new ground in theory and practice (1st ed., Vol. 2, pp. 359-371). Gabler Verlag. https://doi.org/10.1007/978-3-8349-6854-8_23

Sasser, Sheila ; Koslow, Scott ; Kilgour, Mark. / Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers. Advances in advertising research: Vol. 2 : breaking new ground in theory and practice. editor / Shintaro Okazaki. Vol. 2 1st. ed. Wiesbaden, Germany : Gabler Verlag, 2011. pp. 359-371

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Sasser, S, Koslow, S & Kilgour, M 2011, Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers. in S Okazaki (ed.), Advances in advertising research: Vol. 2 : breaking new ground in theory and practice. 1st edn, vol. 2, Gabler Verlag, Wiesbaden, Germany, pp. 359-371. https://doi.org/10.1007/978-3-8349-6854-8_23

Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers. / Sasser, Sheila; Koslow, Scott; Kilgour, Mark.

Advances in advertising research: Vol. 2 : breaking new ground in theory and practice. ed. / Shintaro Okazaki. Vol. 2 1st. ed. Wiesbaden, Germany : Gabler Verlag, 2011. p. 359-371.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Sasser S, Koslow S, Kilgour M. Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers. In Okazaki S, editor, Advances in advertising research: Vol. 2 : breaking new ground in theory and practice. 1st ed. Vol. 2. Wiesbaden, Germany: Gabler Verlag. 2011. p. 359-371 https://doi.org/10.1007/978-3-8349-6854-8_23