Associations between organisational factors, TQM and competitive advantage

evidence from an emerging economy

Farhana Ferdousi, Kevin Baird, Rahat Munir*, Sophia Su

*Corresponding author for this work

Research output: Contribution to journalArticle

10 Citations (Scopus)


Purpose: The purpose of this paper is to examine the association between the extent of adoption of TQM, using Kaynak’s (2003) core TQM practices (quality data and reporting, supplier quality management, product/service design, process management) model and competitive advantage. In addition, the study examines the antecedent role of organisational-related factors (intensity of market competition, information technology (IT), expert systems and the supplier evaluation programme) in respect to the extent of adoption of TQM. 

Design/methodology/approach: A survey was conducted of 673 business units of garment organisations in a developing country, Bangladesh.

Findings: The findings indicate that the extent of adoption of TQM practices was positively associated with competitive advantage. In addition, two organisational-related factors (intensity of market competition and IT) were positively associated with the extent of adoption of TQM.

Practical implications: The findings provide an insight into the ability of TQM to facilitate competitive advantage in developing countries. Practitioners are also provided with an insight into which organisational factors facilitate the adoption of TQM practices.

Originality/value: The findings provide an important insight into the use and value of TQM practices in developing countries.

Original languageEnglish
Pages (from-to)854-873
Number of pages20
Issue number3
Publication statusPublished - 2018


  • Competitive advantage
  • Emerging economies
  • Organizational factors
  • TQM adoption

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