Abstract
The study investigates the association between social cues (other smokers in the vicinity), environmental factors (sight of cigarettes for sale) and the incidence of smoking. The results show that after controlling for individual level variables (age, quit status and socio-economic status), individuals are more likely to smoke if there are others smoking in the vicinity (with additive effects for friends and/or family and other smokers), and/or if there are cigarettes for sale in the vicinity, with the effect of retail display particularly strong for attempting quitters. The results suggest implications for policy to help attempting quitters avoid triggers to smoke.
Original language | English |
---|---|
Title of host publication | Marketing and the core disciplines |
Subtitle of host publication | rediscovering references? : proceedings of the 38th annual European Marketing Academy Conference |
Place of Publication | France |
Publisher | The European Marketing Academy |
Pages | 1-8 |
Number of pages | 8 |
Publication status | Published - 2009 |
Event | European Marketing Academy Conference (38th : 2009) - Nantes, France Duration: 26 May 2009 → 29 May 2009 |
Conference
Conference | European Marketing Academy Conference (38th : 2009) |
---|---|
City | Nantes, France |
Period | 26/05/09 → 29/05/09 |
Keywords
- smoking
- social influences
- diary study
- public health policy