Associations between social and environmental factors and smoking incidence

Suzan Burton, Lindie Clark, Stefanie Heuler, Jette Bollerup

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

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Abstract

The study investigates the association between social cues (other smokers in the vicinity), environmental factors (sight of cigarettes for sale) and the incidence of smoking. The results show that after controlling for individual level variables (age, quit status and socio-economic status), individuals are more likely to smoke if there are others smoking in the vicinity (with additive effects for friends and/or family and other smokers), and/or if there are cigarettes for sale in the vicinity, with the effect of retail display particularly strong for attempting quitters. The results suggest implications for policy to help attempting quitters avoid triggers to smoke.
Original languageEnglish
Title of host publicationMarketing and the core disciplines
Subtitle of host publicationrediscovering references? : proceedings of the 38th annual European Marketing Academy Conference
Place of PublicationFrance
PublisherThe European Marketing Academy
Pages1-8
Number of pages8
Publication statusPublished - 2009
EventEuropean Marketing Academy Conference (38th : 2009) - Nantes, France
Duration: 26 May 200929 May 2009

Conference

ConferenceEuropean Marketing Academy Conference (38th : 2009)
CityNantes, France
Period26/05/0929/05/09

Keywords

  • smoking
  • social influences
  • diary study
  • public health policy

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