Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference
Editors	S. Denize, D. Spanjaard, N. Sharma
Place of Publication	Western Australia
Publisher	Promaco Conventions
Pages	1-7
Number of pages	7
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference (2008) - Sydney Duration: 1 Dec 2008 → 3 Dec 2008

Conference	Australian and New Zealand Marketing Academy Conference (2008)
City	Sydney
Period	1/12/08 → 3/12/08

Cite this

@inproceedings{be02063943454962822b1723c12981f4,

title = "Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands",

author = "Jasmina Ilicic and Cynthia Webster",

year = "2008",

language = "English",

isbn = "1863081445",

pages = "1--7",

editor = "S. Denize and D. Spanjaard and N. Sharma",

booktitle = "Australian and New Zealand Marketing Academy Conference",

publisher = "Promaco Conventions",

note = "Australian and New Zealand Marketing Academy Conference (2008) ; Conference date: 01-12-2008 Through 03-12-2008",

}

Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands. / Ilicic, Jasmina; Webster, Cynthia.
Australian and New Zealand Marketing Academy Conference. ed. / S. Denize; D. Spanjaard; N. Sharma. Western Australia: Promaco Conventions, 2008. p. 1-7.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Attachment to Human Brands

T2 - Australian and New Zealand Marketing Academy Conference (2008)

AU - Ilicic, Jasmina

AU - Webster, Cynthia

PY - 2008

Y1 - 2008

M3 - Conference proceeding contribution

SN - 1863081445

SP - 1

EP - 7

BT - Australian and New Zealand Marketing Academy Conference

A2 - Denize, S.

A2 - Spanjaard, D.

A2 - Sharma, N.

PB - Promaco Conventions

CY - Western Australia

Y2 - 1 December 2008 through 3 December 2008

ER -