Attachment to Human Brands

Opinions of Celebrities Endorsing Multiple Brands

Jasmina Ilicic, Cynthia Webster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
EditorsS. Denize, D. Spanjaard, N. Sharma
Place of PublicationWestern Australia
PublisherPromaco Conventions
Pages1-7
Number of pages7
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference (2008) - Sydney
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2008)
CitySydney
Period1/12/083/12/08

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