Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies

Lesley White, Chris Fitzgibbon

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

Original language	English
Title of host publication	SERSIG Research Conference 2005
Editors	J. Wirtz
Place of Publication	Chicago, USA
Publisher	American Marketing Association
Pages	51-51
Number of pages	1
ISBN (Print)	9810531362
Publication status	Published - 2005
Event	SERSIG Research Conference 2005 - Singapore Duration: 2 Jun 2005 → 4 Jun 2005

Cite this

@inbook{2feb8d27457a41518ccededaab896f83,

title = "Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies",

author = "Lesley White and Chris Fitzgibbon",

year = "2005",

language = "English",

isbn = "9810531362",

pages = "51--51",

editor = "J. Wirtz",

booktitle = "SERSIG Research Conference 2005",

publisher = "American Marketing Association",

address = "United States",

note = "SERSIG Research Conference 2005 ; Conference date: 02-06-2005 Through 04-06-2005",

}

TY - CHAP

T1 - Attitudinal Loyalty and Customer Relationship Management

T2 - SERSIG Research Conference 2005

AU - White, Lesley

AU - Fitzgibbon, Chris

PY - 2005

Y1 - 2005

M3 - Other chapter contribution

SN - 9810531362

SP - 51

EP - 51

BT - SERSIG Research Conference 2005

A2 - Wirtz, J.

PB - American Marketing Association

CY - Chicago, USA

Y2 - 2 June 2005 through 4 June 2005

ER -