Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies

Attitudinal Loyalty and Customer Relationship Management

Lesley White, Chris Fitzgibbon

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

Original language	English
Title of host publication	SERSIG Research Conference 2005
Editors	J. Wirtz
Place of Publication	Chicago, USA
Publisher	American Marketing Association
Pages	51-51
Number of pages	1
ISBN (Print)	9810531362
Publication status	Published - 2005
Event	SERSIG Research Conference 2005 - Singapore Duration: 2 Jun 2005 → 4 Jun 2005

@inbook{2feb8d27457a41518ccededaab896f83,

title = "Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies",

author = "Lesley White and Chris Fitzgibbon",

year = "2005",

language = "English",

isbn = "9810531362",

pages = "51--51",

editor = "J. Wirtz",

booktitle = "SERSIG Research Conference 2005",

publisher = "American Marketing Association",

address = "United States",

}