Attitudinal Loyalty and Customer Relationship Management

An Investigation of Service Firm Strategies

Lesley White, Chris Fitzgibbon

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Original languageEnglish
Title of host publicationSERSIG Research Conference 2005
EditorsJ. Wirtz
Place of PublicationChicago, USA
PublisherAmerican Marketing Association
Pages51-51
Number of pages1
ISBN (Print)9810531362
Publication statusPublished - 2005
EventSERSIG Research Conference 2005 - Singapore
Duration: 2 Jun 20054 Jun 2005

Conference

ConferenceSERSIG Research Conference 2005
CitySingapore
Period2/06/054/06/05

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