Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies

Lesley White, Chris Fitzgibbon

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

LanguageEnglish
Title of host publicationSERSIG Research Conference 2005
EditorsJ. Wirtz
Place of PublicationChicago, USA
PublisherAmerican Marketing Association
Pages51-51
Number of pages1
ISBN (Print)9810531362
Publication statusPublished - 2005
EventSERSIG Research Conference 2005 - Singapore
Duration: 2 Jun 20054 Jun 2005

Conference

ConferenceSERSIG Research Conference 2005
CitySingapore
Period2/06/054/06/05

Cite this

White, L., & Fitzgibbon, C. (2005). Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies. In J. Wirtz (Ed.), SERSIG Research Conference 2005 (pp. 51-51). Chicago, USA: American Marketing Association.
White, Lesley ; Fitzgibbon, Chris. / Attitudinal Loyalty and Customer Relationship Management : An Investigation of Service Firm Strategies. SERSIG Research Conference 2005. editor / J. Wirtz. Chicago, USA : American Marketing Association, 2005. pp. 51-51
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isbn = "9810531362",
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White, L & Fitzgibbon, C 2005, Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies. in J Wirtz (ed.), SERSIG Research Conference 2005. American Marketing Association, Chicago, USA, pp. 51-51, SERSIG Research Conference 2005, Singapore, 2/06/05.

Attitudinal Loyalty and Customer Relationship Management : An Investigation of Service Firm Strategies. / White, Lesley; Fitzgibbon, Chris.

SERSIG Research Conference 2005. ed. / J. Wirtz. Chicago, USA : American Marketing Association, 2005. p. 51-51.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

TY - CHAP

T1 - Attitudinal Loyalty and Customer Relationship Management

T2 - An Investigation of Service Firm Strategies

AU - White, Lesley

AU - Fitzgibbon, Chris

PY - 2005

Y1 - 2005

M3 - Other chapter contribution

SN - 9810531362

SP - 51

EP - 51

BT - SERSIG Research Conference 2005

A2 - Wirtz, J.

PB - American Marketing Association

CY - Chicago, USA

ER -

White L, Fitzgibbon C. Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies. In Wirtz J, editor, SERSIG Research Conference 2005. Chicago, USA: American Marketing Association. 2005. p. 51-51