@inbook{2feb8d27457a41518ccededaab896f83,
title = "Attitudinal Loyalty and Customer Relationship Management: An Investigation of Service Firm Strategies",
author = "Lesley White and Chris Fitzgibbon",
year = "2005",
language = "English",
isbn = "9810531362",
pages = "51--51",
editor = "J. Wirtz",
booktitle = "SERSIG Research Conference 2005",
publisher = "American Marketing Association",
address = "United States",
note = "SERSIG Research Conference 2005 ; Conference date: 02-06-2005 Through 04-06-2005",
}