changing consumer behavior and marketing

Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, Steven Ward

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of markets and economies
Subtitle of host publicationEast Asia, Southeast Asia, Australia, and New Zealand
EditorsAnthony Pecotich, Clifford J Shultz II
Place of PublicationNew York
PublisherM. E. Sharpe
Number of pages24
ISBN (Print)076560972X
Publication statusPublished - 2006
Externally publishedYes

Cite this

McColl-Kennedy, J. R., Rundle-Thiele, S., & Ward, S. (2006). Australia: changing consumer behavior and marketing. In A. Pecotich, & C. J. Shultz II (Eds.), Handbook of markets and economies: East Asia, Southeast Asia, Australia, and New Zealand (pp. 23-46). New York: M. E. Sharpe.