Australia: changing consumer behavior and marketing

Janet R. McColl-Kennedy; Sharyn Rundle-Thiele; Steven Ward

Australia: changing consumer behavior and marketing

Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, Steven Ward

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of markets and economies
Subtitle of host publication	East Asia, Southeast Asia, Australia, and New Zealand
Editors	Anthony Pecotich, Clifford J Shultz II
Place of Publication	New York
Publisher	M. E. Sharpe
Pages	23-46
Number of pages	24
ISBN (Print)	076560972X
Publication status	Published - 2006
Externally published	Yes

Cite this

@inbook{aca7ec38a5674fcca84540b375c374d3,

title = "Australia: changing consumer behavior and marketing",

author = "McColl-Kennedy, \{Janet R.\} and Sharyn Rundle-Thiele and Steven Ward",

year = "2006",

language = "English",

isbn = "076560972X",

pages = "23--46",

editor = "Anthony Pecotich and \{Shultz II\}, \{Clifford J\}",

booktitle = "Handbook of markets and economies",

publisher = "M. E. Sharpe",

address = "United States",

}

Australia: changing consumer behavior and marketing. / McColl-Kennedy, Janet R.; Rundle-Thiele, Sharyn; Ward, Steven.
Handbook of markets and economies: East Asia, Southeast Asia, Australia, and New Zealand. ed. / Anthony Pecotich; Clifford J Shultz II. New York: M. E. Sharpe, 2006. p. 23-46.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review