Australian films at the Australian box office

Performance, distribution, and subsidies

Jordi McKenzie*, W. David Walls

*Corresponding author for this work

Research output: Contribution to journalArticle

18 Citations (Scopus)

Abstract

In recent years, Australian films have failed to capture the public's attention at the Australian box office. Why? Do Australians have an aversion to their own films? Or does the release strategy-advertising/publicity expenditure and opening number of screens-explain the lacklustre performance? We find that even though Australian films are generally advertised more heavily and released more widely than non-Australian films, ceteris paribus, they earn less at the box office. We also analyse a subsample of our data for which Film Finance Corporation funding information is available and find that government subsidies have no impact on a film's financial success at the box office.

Original languageEnglish
Pages (from-to)247-269
Number of pages23
JournalJournal of Cultural Economics
Volume37
Issue number2
DOIs
Publication statusPublished - 2013
Externally publishedYes

Keywords

  • Box office demand
  • Film subsidies
  • Motion picture distribution and exhibition
  • Movies

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