Abstract
Autopoietic theory can be applied to a multimedia news story to assist in understanding the topology of the multimedia and how the multimedia message is created from the relationships between the media. In addition, when a news story is created using autopoietic principles, it helps to create a news story that is clear and coherent, and where the intended message is communicated to the target audience. Therefore autopoietic theory can be used in two ways: as a framework to analyse an existing multimedia text and as a model when creating multimedia so that the target audience interprets the message as intended.
Original language | English |
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Pages (from-to) | 55-83 |
Number of pages | 29 |
Journal | Multimodal communication |
Volume | 2 |
Issue number | 1 |
Publication status | Published - 2013 |