Autopoiesis in multimedia news messages

a discussion

Meghan Stevens

Research output: Contribution to journalArticle

Abstract

Autopoietic theory can be applied to a multimedia news story to assist in understanding the topology of the multimedia and how the multimedia message is created from the relationships between the media. In addition, when a news story is created using autopoietic principles, it helps to create a news story that is clear and coherent, and where the intended message is communicated to the target audience. Therefore autopoietic theory can be used in two ways: as a framework to analyse an existing multimedia text and as a model when creating multimedia so that the target audience interprets the message as intended.
Original languageEnglish
Pages (from-to)55-83
Number of pages29
JournalMultimodal communication
Volume2
Issue number1
Publication statusPublished - 2013

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