Banking loyalty by small to medium businesses: a pilot study of the Hong Kong market

Regan Lam, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference
EditorsR.N Shaw, S. Adam, H. Mcdonald
Place of PublicationGeelong, VIC
PublisherANZMAC
Pages2011-2018
Number of pages8
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (2002) - Melbourne
Duration: 2 Dec 20024 Dec 2002

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2002)
CityMelbourne
Period2/12/024/12/02

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