Banking loyalty by small to medium businesses

a pilot study of the Hong Kong market

Regan Lam, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference
EditorsR.N Shaw, S. Adam, H. Mcdonald
Place of PublicationGeelong, VIC
PublisherANZMAC
Pages2011-2018
Number of pages8
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (2002) - Melbourne
Duration: 2 Dec 20024 Dec 2002

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2002)
CityMelbourne
Period2/12/024/12/02

Cite this

Lam, R., & Burton, S. (2002). Banking loyalty by small to medium businesses: a pilot study of the Hong Kong market. In R. N. Shaw, S. Adam, & H. Mcdonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2011-2018). Geelong, VIC: ANZMAC.