Original language | English |
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Title of host publication | Proceedings of the Australian and New Zealand Marketing Academy Conference |
Editors | R.N Shaw, S. Adam, H. Mcdonald |
Place of Publication | Geelong, VIC |
Publisher | ANZMAC |
Pages | 2011-2018 |
Number of pages | 8 |
Publication status | Published - 2002 |
Event | Australian and New Zealand Marketing Academy Conference (2002) - Melbourne Duration: 2 Dec 2002 → 4 Dec 2002 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (2002) |
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City | Melbourne |
Period | 2/12/02 → 4/12/02 |