Banking loyalty by small to medium businesses: a pilot study of the Hong Kong market

Regan Lam, Suzan Burton

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Australian and New Zealand Marketing Academy Conference
Editors	R.N Shaw, S. Adam, H. Mcdonald
Place of Publication	Geelong, VIC
Publisher	ANZMAC
Pages	2011-2018
Number of pages	8
Publication status	Published - 2002
Event	Australian and New Zealand Marketing Academy Conference (2002) - Melbourne Duration: 2 Dec 2002 → 4 Dec 2002

Conference	Australian and New Zealand Marketing Academy Conference (2002)
City	Melbourne
Period	2/12/02 → 4/12/02

Cite this

@inproceedings{58fa903b01244d3794faafe554c7c0cc,

title = "Banking loyalty by small to medium businesses: a pilot study of the Hong Kong market",

author = "Regan Lam and Suzan Burton",

year = "2002",

language = "English",

pages = "2011--2018",

editor = "R.N Shaw and S. Adam and H. Mcdonald",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2002) ; Conference date: 02-12-2002 Through 04-12-2002",

}

Banking loyalty by small to medium businesses: a pilot study of the Hong Kong market. / Lam, Regan; Burton, Suzan.
Proceedings of the Australian and New Zealand Marketing Academy Conference. ed. / R.N Shaw; S. Adam; H. Mcdonald. Geelong, VIC: ANZMAC, 2002. p. 2011-2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Banking loyalty by small to medium businesses

T2 - Australian and New Zealand Marketing Academy Conference (2002)

AU - Lam, Regan

AU - Burton, Suzan

PY - 2002

Y1 - 2002

M3 - Conference proceeding contribution

SP - 2011

EP - 2018

BT - Proceedings of the Australian and New Zealand Marketing Academy Conference

A2 - Shaw, R.N

A2 - Adam, S.

A2 - Mcdonald, H.

PB - ANZMAC

CY - Geelong, VIC

Y2 - 2 December 2002 through 4 December 2002

ER -