Banking Loyalty by SME Customers: A Qualitative Study of the Hong Kong Market

Regan Lam, Suzan Burton

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2003 Conference Proceedings
Editors	G Geursen, R Kennedy, M Tolo
Place of Publication	Adelaide
Publisher	ANZMAC
Pages	970-978
Number of pages	9
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	Australian & New Zealand Marketing Academy 2003 Conference - Adelaide Duration: 1 Dec 2003 → 3 Dec 2003

Conference	Australian & New Zealand Marketing Academy 2003 Conference
City	Adelaide
Period	1/12/03 → 3/12/03

Cite this

@inproceedings{28cd2d2522cb46c99c4d0811b21aa297,

title = "Banking Loyalty by SME Customers: A Qualitative Study of the Hong Kong Market",

author = "Regan Lam and Suzan Burton",

year = "2003",

language = "English",

isbn = "0868039837",

pages = "970--978",

editor = "G Geursen and R Kennedy and M Tolo",

booktitle = "ANZMAC 2003 Conference Proceedings",

publisher = "ANZMAC",

note = "Australian & New Zealand Marketing Academy 2003 Conference ; Conference date: 01-12-2003 Through 03-12-2003",

}

TY - GEN

T1 - Banking Loyalty by SME Customers

T2 - Australian & New Zealand Marketing Academy 2003 Conference

AU - Lam, Regan

AU - Burton, Suzan

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 0868039837

SP - 970

EP - 978

BT - ANZMAC 2003 Conference Proceedings

A2 - Geursen, G

A2 - Kennedy, R

A2 - Tolo, M

PB - ANZMAC

CY - Adelaide

Y2 - 1 December 2003 through 3 December 2003

ER -