Banking Loyalty by SME Customers

A Qualitative Study of the Hong Kong Market

Regan Lam, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2003 Conference Proceedings
EditorsG Geursen, R Kennedy, M Tolo
Place of PublicationAdelaide
PublisherANZMAC
Pages970-978
Number of pages9
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian & New Zealand Marketing Academy 2003 Conference - Adelaide
Duration: 1 Dec 20033 Dec 2003

Conference

ConferenceAustralian & New Zealand Marketing Academy 2003 Conference
CityAdelaide
Period1/12/033/12/03

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