What is Hallyu in Australia, and what is its audience? One way to answer this question is through monitoring fan sites and activities, including social media and official events such as concerts and organised fan gatherings. This approach defines the Hallyu audience by participation in these activities. However, observing these (predominantly female) fan practices excludes the sector of the audience that elects not to participate in them. This project aims to identify the Hallyu audience in Australia using participant interviews with self-identified K-pop fans, rather than observation of fan activities. It seeks to trace the ‘contagion’ methods of Hallyu in Australia, and identify what Hills refers to as “becoming-a-fan stories”, which have been marginalised in favour of identifiable and established fan communities (2014: 15). It furthermore aims to determine a preliminary taxonomy of Hallyu fans according to demographics, preferred Hallyu text(s), and nature/extent of engagement.
|Title of host publication||Transcultural fandom and the globalization of Hallyu|
|Editors||Gil-Sung Park, Nissim Otmazgin, Keith Howard|
|Place of Publication||Seoul, Korea|
|Publisher||Global Research Institute, Korea University|
|Number of pages||27|
|Publication status||Published - 5 Nov 2019|