@inbook{71cd682780744af18039bfc56beb97a3,
title = "Becoming strategic",
abstract = "This chapter focuses on strategic planning (SP) through a discussion of ideas and strategies that language-program administrators (LPAs) need to consider to ensure the health and sustainability of their programs. Because of our ever-changing world, it is important for LPAs and their staff to become dynamic thinkers who think strategically and plan for dynamic stability. The focus on SP is meant to help LPAs and all staff develop the skills and strategies needed to be strategic in their professional activities within the language program. The SP process requires that programs conduct a comprehensive environmental scan both internally and externally; LPAs need to choose the strategic planning model that is the best fit for their context. To understand the complexity of the environment, the SP process needs to be collaborative, engaging all stakeholders. The chapter introduces specific tools that LPAs can use as they chart the future of their organizations—tools for mapping strengths, weaknesses, opportunities, and threats (SWOT), as well as tools for developing goals and strategies.",
keywords = "dynamic stability, dynamic thinking, environmental scan, strategic plan, strategic planning, strategic thinking",
author = "Gabriela Kleckova and Murray, \{Denise E.\} and MaryAnn Christison",
year = "2023",
doi = "10.1007/978-3-031-28601-8\_5",
language = "English",
isbn = "9783031286001",
series = "Educational Linguistics",
publisher = "Springer, Springer Nature",
pages = "65--82",
editor = "MaryAnn Christison and Stoller, \{Fredricka L.\}",
booktitle = "English language program administration",
address = "United States",
}