@inproceedings{0728b2439f6a426698dedc9a0e58b1ff,
title = "Behind Closed Doors: Opportunity Identification Through Observational Research",
author = "Cynthia Webster and Richard Seymour and Kate Daellenbach",
year = "2006",
language = "English",
isbn = "0915552582",
volume = "13",
pages = "1--3",
editor = "M. Craiglees and G. Gregory and T. Davis",
booktitle = "Association for Consumer Research, Asia Pacific Conference",
publisher = "Association for Consumer Research",
note = "Association for Consumer Research, Asia Pacific Conference ; Conference date: 16-06-2006 Through 17-06-2006",
}