TV is being reshaped, reimagined and reinvented in unpredictable ways. Broadcasting has become only one of a set of options for the distribution of TV content, alongside cable, DVDs, internet downloads, and online video streams. Simultaneously, audiences have embraced new modes of engagement with audio-visual products, with many seamlessly shifting from the role of consumer to that of producer. Broadcasting still reigns, but its place as the normative television form is under greater threat than ever. The articles in this issue of MIA suggest that, while it may no longer be the cultural norm, broadcasting may still have a role to play in whatever television becomes. The current phase of television suggests contested continuities rather than radical seismic shifts, as the new technologies open up possibilities beyond broadcasting. Of most interest is the emerging tension between what newly empowered users want television to be, and the institutional desire to dictate the direction and pace of change.
|Number of pages||4|
|Journal||Media International Australia|
|Publication status||Published - Feb 2008|