Beyond Market Orientation: Building Marketing Competencies for Strategic Advantage

Zeynep Roberts

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	Inspiring excellence in marketing
Editors	Roxanne Ruscoe, Mark Crowe
Place of Publication	Sydney
Publisher	Austalian Marketing institute
Publication status	Published - 2003
Event	2003 AMI National Conference - Sydney Duration: 13 Oct 2003 → 14 Oct 2003

Cite this

@inproceedings{298895597ac94f8693330cc1155f24ae,

title = "Beyond Market Orientation: Building Marketing Competencies for Strategic Advantage",

author = "Zeynep Roberts",

year = "2003",

language = "English",

editor = "Roxanne Ruscoe and Mark Crowe",

booktitle = "Inspiring excellence in marketing",

publisher = "Austalian Marketing institute",

note = "2003 AMI National Conference ; Conference date: 13-10-2003 Through 14-10-2003",

}