Beyond Market Orientation: Building Marketing Competencies for Strategic Advantage

Zeynep Roberts

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationInspiring excellence in marketing
EditorsRoxanne Ruscoe, Mark Crowe
Place of PublicationSydney
PublisherAustalian Marketing institute
Publication statusPublished - 2003
Event2003 AMI National Conference - Sydney
Duration: 13 Oct 200314 Oct 2003


Conference2003 AMI National Conference

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