Binge drinking: A review and research agenda

Steven D'Alessandro*, Leanne Carter, Cynthia Webster

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

17 Citations (Scopus)
224 Downloads (Pure)

Abstract

Binge drinking is a wicked social problem associated with poor health and safety outcomes. However, most research on binge drinking occurs outside consumer research and marketing. This paper presents a systematic review of the contributions of key disciplines (Health, Marketing, Psychology, Economics, Management, Social Science, and Sociology) to the understanding of binge drinking. Using the theory, context, characteristics and methods (TCCM) framework, we find the need for more theoretical investigation in binge drinking research and more research conducted outside western countries. A wide set of independent factors has been included in binge drinking research, but few studies consider mediating and moderating variables. Methods used vary across disciplines and those used are mainly descriptive research, regression, and experiments. We conclude that whilst progress in this field is evident much needs to be done for greater generalizability and robustness of findings.

Original languageEnglish
Pages (from-to)177-198
Number of pages22
JournalJournal of Consumer Behaviour
Volume22
Issue number1
Early online date26 Sept 2022
DOIs
Publication statusPublished - 1 Jan 2023

Bibliographical note

Copyright © 2022 The Authors. Journal of Consumer Behaviour published by John Wiley & Sons Ltd. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

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