Blood Donation

Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors

Deborah Griffin*, Debra Grace, Aron O'Cass

*Corresponding author for this work

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior.

Original languageEnglish
Pages (from-to)197-212
Number of pages16
JournalHealth Marketing Quarterly
Volume31
Issue number3
DOIs
Publication statusPublished - 2014
Externally publishedYes

Keywords

  • attitudes
  • blood donation
  • feelings
  • involvement

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