Abstract
Book review of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by Kim W. Chan & Renee A. Mauborgne (2005). Harvard Business School Press.
Original language | English |
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Pages (from-to) | 106-107 |
Number of pages | 2 |
Journal | Journal of Applied Management and Entrepreneurship |
Volume | 10 |
Issue number | 3 |
Publication status | Published - 2005 |
Externally published | Yes |