Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Research output: Contribution to journalBook/Film/Article/Exhibition review

Abstract

Book review of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by Kim W. Chan & Renee A. Mauborgne (2005). Harvard Business School Press.
Original languageEnglish
Pages (from-to)106-107
Number of pages2
JournalJournal of Applied Management and Entrepreneurship
Volume10
Issue number3
Publication statusPublished - 2005
Externally publishedYes

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