Abstract
Book review of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by Kim W. Chan & Renee A. Mauborgne (2005). Harvard Business School Press.
| Original language | English |
|---|---|
| Pages (from-to) | 106-107 |
| Number of pages | 2 |
| Journal | Journal of Applied Management and Entrepreneurship |
| Volume | 10 |
| Issue number | 3 |
| Publication status | Published - 2005 |
| Externally published | Yes |
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