Booking on-line or not: A decision rule approach

A. R. Golmohammadi; B. Jahandideh; K. D. O'Gormanc

doi:10.1016/j.tmp.2012.03.004

Booking on-line or not: A decision rule approach

A. R. Golmohammadi, B. Jahandideh, K. D. O'Gormanc

Research output: Contribution to journal › Article › peer-review

20 Citations (Scopus)

Abstract

Internet technology has become a prominent distribution channel in the tourism industry. Any insight into decision making behavior in the online environment could be critical to business success. We explore the behavior of Iranian tourists in the online environment to specify how different factors affect tourists' decision to use online hotel booking websites. We use a Dominance-based rough set (DRS) in order to model tourists' choice. Besides the novelty of the model being used, this paper is one of the first to explore Iranian tourists' on-line behavior and it also deepens our general understanding of on-line decision making.

Original language	English
Pages (from-to)	85-88
Journal	Tourism Management Perspectives
Volume	2-3
DOIs	https://doi.org/10.1016/j.tmp.2012.03.004
Publication status	Published - 2012
Externally published	Yes

Keywords

Dominance-based rough set
Online booking
Choice modeling
Iran

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10.1016/j.tmp.2012.03.004

Cite this

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title = "Booking on-line or not: A decision rule approach",

abstract = "Internet technology has become a prominent distribution channel in the tourism industry. Any insight into decision making behavior in the online environment could be critical to business success. We explore the behavior of Iranian tourists in the online environment to specify how different factors affect tourists' decision to use online hotel booking websites. We use a Dominance-based rough set (DRS) in order to model tourists' choice. Besides the novelty of the model being used, this paper is one of the first to explore Iranian tourists' on-line behavior and it also deepens our general understanding of on-line decision making.",

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T2 - A decision rule approach

AU - Golmohammadi, A. R.

AU - Jahandideh, B.

AU - O'Gormanc, K. D.

PY - 2012

Y1 - 2012

N2 - Internet technology has become a prominent distribution channel in the tourism industry. Any insight into decision making behavior in the online environment could be critical to business success. We explore the behavior of Iranian tourists in the online environment to specify how different factors affect tourists' decision to use online hotel booking websites. We use a Dominance-based rough set (DRS) in order to model tourists' choice. Besides the novelty of the model being used, this paper is one of the first to explore Iranian tourists' on-line behavior and it also deepens our general understanding of on-line decision making.

AB - Internet technology has become a prominent distribution channel in the tourism industry. Any insight into decision making behavior in the online environment could be critical to business success. We explore the behavior of Iranian tourists in the online environment to specify how different factors affect tourists' decision to use online hotel booking websites. We use a Dominance-based rough set (DRS) in order to model tourists' choice. Besides the novelty of the model being used, this paper is one of the first to explore Iranian tourists' on-line behavior and it also deepens our general understanding of on-line decision making.

KW - Dominance-based rough set

KW - Online booking

KW - Choice modeling

KW - Iran

U2 - 10.1016/j.tmp.2012.03.004

DO - 10.1016/j.tmp.2012.03.004

M3 - Article

SN - 2211-9736

VL - 2-3

SP - 85

EP - 88

JO - Tourism Management Perspectives

JF - Tourism Management Perspectives

ER -

Booking on-line or not: A decision rule approach

Abstract

Keywords

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