@inbook{8b6a0add5e5d4984945f6fa11d24f8c2,
title = "Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation",
author = "Chedia Dhaoui and Cynthia Webster and Tan, {Lay Peng}",
year = "2017",
language = "English",
isbn = "9781510844063",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
editor = "Rajesh Chandy and Jeffrey Inman and Christine Moorman",
booktitle = "Winter Marketing Academic Conference 2017",
note = "American Marketing Association Winter Educators{\textquoteright} Conference. , AMA Winter Educator's Conference ; Conference date: 17-02-2017 Through 19-02-2017",
}