Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationWinter Marketing Academic Conference 2017
Subtitle of host publicationBetter Marketing for a Better World
EditorsRajesh Chandy, Jeffrey Inman, Christine Moorman
Place of PublicationChicago, IL
Publication statusPublished - 2017
EventAmerican Marketing Association Winter Educators’ Conference. - Orlando, Florida, United States
Duration: 17 Feb 201719 Feb 2017

Publication series

NameAMA Educators Proceedings
PublisherAmerican Marketing Association
Volume28

Conference

ConferenceAmerican Marketing Association Winter Educators’ Conference.
Abbreviated titleAMA Winter Educator's Conference
CountryUnited States
Period17/02/1719/02/17

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