Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation

Chedia Dhaoui; Cynthia Webster; Lay Peng Tan

Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation

Chedia Dhaoui, Cynthia Webster, Lay Peng Tan

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	Winter Marketing Academic Conference 2017
Subtitle of host publication	Better Marketing for a Better World
Editors	Rajesh Chandy, Jeffrey Inman, Christine Moorman
Place of Publication	Chicago, IL
Publication status	Published - 2017
Event	American Marketing Association Winter Educators’ Conference. - Orlando, Florida, United States Duration: 17 Feb 2017 → 19 Feb 2017

Publication series

Name	AMA Educators Proceedings
Publisher	American Marketing Association
Volume	28

Conference

Conference	American Marketing Association Winter Educators’ Conference.
Abbreviated title	AMA Winter Educator's Conference
Country/Territory	United States
Period	17/02/17 → 19/02/17

Cite this

@inbook{8b6a0add5e5d4984945f6fa11d24f8c2,

title = "Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation",

author = "Chedia Dhaoui and Cynthia Webster and Tan, \{Lay Peng\}",

year = "2017",

language = "English",

isbn = "9781510844063",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

editor = "Rajesh Chandy and Jeffrey Inman and Christine Moorman",

booktitle = "Winter Marketing Academic Conference 2017",

note = "American Marketing Association Winter Educators{\textquoteright} Conference. , AMA Winter Educator's Conference ; Conference date: 17-02-2017 Through 19-02-2017",

}

Dhaoui, C, Webster, C & Tan, LP 2017, Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation. in R Chandy, J Inman & C Moorman (eds), Winter Marketing Academic Conference 2017: Better Marketing for a Better World., J-29, AMA Educators Proceedings, vol. 28, Chicago, IL, American Marketing Association Winter Educators’ Conference. , United States, 17/02/17.

Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation. / Dhaoui, Chedia; Webster, Cynthia ; Tan, Lay Peng.
Winter Marketing Academic Conference 2017: Better Marketing for a Better World. ed. / Rajesh Chandy; Jeffrey Inman; Christine Moorman. Chicago, IL, 2017. J-29 (AMA Educators Proceedings; Vol. 28).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - Brand interventions and emotional dynamics in online consumer-to-consumer conversations

T2 - American Marketing Association Winter Educators’ Conference.

AU - Dhaoui, Chedia

AU - Webster, Cynthia

AU - Tan, Lay Peng

PY - 2017

Y1 - 2017

M3 - Conference abstract

SN - 9781510844063

T3 - AMA Educators Proceedings

BT - Winter Marketing Academic Conference 2017

A2 - Chandy, Rajesh

A2 - Inman, Jeffrey

A2 - Moorman, Christine

CY - Chicago, IL

Y2 - 17 February 2017 through 19 February 2017

ER -