Brand page attachment

development of the construct, antecedents, and consequences

Rico Piehler*, Michael Schade, Barbara Kleine-Kalmer, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationEMAC 2016 : 45th Annual Conference
Subtitle of host publicationMarketing in the Age of Data
Place of PublicationOslo
PublisherEuropean Marketing Academy
Number of pages1
Publication statusPublished - 2016
Externally publishedYes
Event45th European Marketing Academy Annual Conference 2016 - Oslo, Norway
Duration: 24 May 201627 May 2016

Conference

Conference45th European Marketing Academy Annual Conference 2016
CountryNorway
CityOslo
Period24/05/1627/05/16

Cite this