Brand preferences and brand choices among urban Chinese consumers: an investigation of country-of-origin effects

Simon Kwok*, Mark Uncles, Yimin Huang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

39 Citations (Scopus)

Fingerprint Dive into the research topics of 'Brand preferences and brand choices among urban Chinese consumers: an investigation of country-of-origin effects'. Together they form a unique fingerprint.

Business & Economics