Brand relationship interaction matrix

Colin Jevons, Mark Gabbott, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationNew age branding
Subtitle of host publicationconcepts and cases
EditorsNaveen Das
Place of PublicationHyderabad, India
PublisherICFAI Press
Number of pages15
ISBN (Print)8178811375
Publication statusPublished - 2003
Externally publishedYes

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