| Original language | English |
|---|---|
| Title of host publication | New age branding |
| Subtitle of host publication | concepts and cases |
| Editors | Naveen Das |
| Place of Publication | Hyderabad, India |
| Publisher | ICFAI Press |
| Pages | 62-76 |
| Number of pages | 15 |
| Volume | 1 |
| ISBN (Print) | 8178811375 |
| Publication status | Published - 2003 |
| Externally published | Yes |
Brand relationship interaction matrix
Colin Jevons, Mark Gabbott, Leslie de Chernatony
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review