Brand relationship interaction matrix

Colin Jevons, Mark Gabbott, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	New age branding
Subtitle of host publication	concepts and cases
Editors	Naveen Das
Place of Publication	Hyderabad, India
Publisher	ICFAI Press
Pages	62-76
Number of pages	15
Volume	1
ISBN (Print)	8178811375
Publication status	Published - 2003
Externally published	Yes

Cite this

@inbook{4256b51fb7304ca69800acc888d36565,

title = "Brand relationship interaction matrix",

author = "Colin Jevons and Mark Gabbott and {de Chernatony}, Leslie",

year = "2003",

language = "English",

isbn = "8178811375",

volume = "1",

pages = "62--76",

editor = "Naveen Das",

booktitle = "New age branding",

publisher = "ICFAI Press",

}