Building a good solid family wine business: Casella Wines

Yvon Dufour, Peter Steane

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

Purpose – From humble beginnings, Casella Wines has become Australia's greatest wine producer. The purpose of this paper is to describe how the company has become so successful. Design/methodology/approach – The paper comprises many quotes from John Castella, Managing Director of Casella Wines, among others, and covers various areas of the business, for example, foundation building, core enhancement strategy, product/market strategy, hiring policy, and brand building. Findings – For Casella, real success is measured in terms of how proud the family is to make a contribution to wine making and to Australia, as the country of adoption for its postwar Italian immigrant founders more than five decades ago. Above all, the winery is much today as it was then – all about sustaining family relationships, sharing good wines with good friends, and passing on wine making skills to the next generation so they can, in due time, carry on the family tradition. Originality/value – This paper would make a useful, researchinformed teaching case, highlighting the phenomenal growth of the yellowtail brand and the family business that developed it.

Original languageEnglish
Pages (from-to)122-132
Number of pages11
JournalInternational Journal of Wine Business Research
Volume22
Issue number2
DOIs
Publication statusPublished - 8 Jun 2010

Fingerprint Dive into the research topics of 'Building a good solid family wine business: Casella Wines'. Together they form a unique fingerprint.

Cite this