Building customer relationship: a case study of Honeywell Australia's key account relationship management process

Yiming Tang, Kristen Schoeder, Carmen Bray

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

79 Citations (Scopus)
Original languageEnglish
Title of host publicationVisionary Marketing for the 21st Century
Subtitle of host publicationFacing the Challenge
EditorsAron O'Cass
Place of PublicationGold Coast, QLD
PublisherAustralian and New Zealand Marketing Academy
Number of pages4
ISBN (Print)0868579785
Publication statusPublished - 2000
EventAustralian & New Zealand Marketing Academy Conference 2000: Visionary Marketing for the 21st Century: Facing the Challenge - Brisbane
Duration: 28 Nov 20001 Dec 2000


ConferenceAustralian & New Zealand Marketing Academy Conference 2000
Abbreviated titleANZMAC 2000

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