Building customer relationship: a case study of Honeywell Australia's key account relationship management process

Yiming Tang; Kristen Schoeder; Carmen Bray

Building customer relationship: a case study of Honeywell Australia's key account relationship management process

Yiming Tang, Kristen Schoeder, Carmen Bray

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Visionary Marketing for the 21st Century
Subtitle of host publication	Facing the Challenge
Editors	Aron O'Cass
Place of Publication	Gold Coast, QLD
Publisher	Australian and New Zealand Marketing Academy
Pages	1244-1247
Number of pages	4
ISBN (Print)	0868579785
Publication status	Published - 2000
Event	Australian & New Zealand Marketing Academy Conference 2000: Visionary Marketing for the 21st Century: Facing the Challenge - Brisbane Duration: 28 Nov 2000 → 1 Dec 2000

Conference

Conference	Australian & New Zealand Marketing Academy Conference 2000
Abbreviated title	ANZMAC 2000
City	Brisbane
Period	28/11/00 → 1/12/00

Cite this

@inproceedings{711086d519b54a6fa94de39d9a63b1d8,

title = "Building customer relationship: a case study of Honeywell Australia's key account relationship management process",

author = "Yiming Tang and Kristen Schoeder and Carmen Bray",

year = "2000",

language = "English",

isbn = "0868579785",

pages = "1244--1247",

editor = "Aron O'Cass",

booktitle = "Visionary Marketing for the 21st Century",

publisher = "Australian and New Zealand Marketing Academy",

note = "Australian & New Zealand Marketing Academy Conference 2000 : Visionary Marketing for the 21st Century: Facing the Challenge, ANZMAC 2000 ; Conference date: 28-11-2000 Through 01-12-2000",

}

Tang, Y, Schoeder, K & Bray, C 2000, Building customer relationship: a case study of Honeywell Australia's key account relationship management process. in A O'Cass (ed.), Visionary Marketing for the 21st Century: Facing the Challenge. Australian and New Zealand Marketing Academy, Gold Coast, QLD, pp. 1244-1247, Australian & New Zealand Marketing Academy Conference 2000, Brisbane, 28/11/00.

Building customer relationship: a case study of Honeywell Australia's key account relationship management process. / Tang, Yiming; Schoeder, Kristen; Bray, Carmen.
Visionary Marketing for the 21st Century: Facing the Challenge. ed. / Aron O'Cass. Gold Coast, QLD: Australian and New Zealand Marketing Academy, 2000. p. 1244-1247.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Building customer relationship

T2 - Australian & New Zealand Marketing Academy Conference 2000

AU - Tang, Yiming

AU - Schoeder, Kristen

AU - Bray, Carmen

PY - 2000

Y1 - 2000

M3 - Conference proceeding contribution

SN - 0868579785

SP - 1244

EP - 1247

BT - Visionary Marketing for the 21st Century

A2 - O'Cass, Aron

PB - Australian and New Zealand Marketing Academy

CY - Gold Coast, QLD

Y2 - 28 November 2000 through 1 December 2000

ER -