Building trust communities using social trust

Surya Nepal*, Wanita Sherchan, Cecile Paris

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

19 Citations (Scopus)

Abstract

The growing popularity of Web based social networks has given rise to the need to build trust communities that inspire members to share their experiences, feelings and opinions in an open and honest way. In this paper, we propose a framework for building trust communities in social networks using social trust. We first introduce the concept of social trust and social capital, and describe the role they play in building trust communities. We then define a social trust model for social networks and the corresponding recommender system for building trust communities in social networks. The novel idea behind our social trust model is that we introduce the concept of engagement trust and combine it with popularity trust to derive a social trust of the community as well as of individual members in the community.

Original languageEnglish
Title of host publicationAdvances in user modeling
Subtitle of host publicationUMAP 2011 Workshops, Girona, Spain, July 11-15, 2011. Revised selected papers
EditorsLiliana Ardissono, Tsvi Kuflik
Place of PublicationHeidelberg
PublisherSpringer, Springer Nature
Pages243-255
Number of pages13
ISBN (Electronic)9783642285097
ISBN (Print)9783642285080
DOIs
Publication statusPublished - 2012
Externally publishedYes
EventUser Modeling, Adaptation and Personalization Conference, UMAP 2011 - Girona, Spain
Duration: 11 Jul 201115 Jul 2011

Publication series

NameLecture Notes in Computer Science
Volume7138
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

OtherUser Modeling, Adaptation and Personalization Conference, UMAP 2011
CountrySpain
CityGirona
Period11/07/1115/07/11

Keywords

  • engagement trust
  • popularity trust
  • Social networks
  • social trust
  • trust based recommender
  • trust communities

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