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This paper explores the notion that US efforts to evade the political costs of war paradoxically contribute to the subsequent exacerbation of costs over time. Leaders seek to purchase political capital in the short term by limiting the costs and requirements of military operations, but in doing so cause strategic and political liabilities to mount in the long run. While identification of such behaviour is not new, insufficient attention has been devoted to explaining its causes, dynamics, and manifestations in relation to key decisions on and in war. Evidence derived from studies of recent American discretionary campaigns is analysed to advance an argument with respect to this pattern of self-defeating strategic behaviour.