| Original language | English |
|---|---|
| Title of host publication | Services Marketing a managerial approach |
| Editors | J.R McColl-Kennedy |
| Place of Publication | Australia |
| Publisher | John Whiley and Sons |
| Pages | 24-50 |
| Number of pages | 27 |
| ISBN (Print) | 0470800682 |
| Publication status | Published - 2003 |
Buyer behaviour
Lesley White
Research output: Chapter in Book/Report/Conference proceeding › Chapter