Calypso Cave #itsatrap: Instagram vs Reality

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Research article that tracks the intersection technology and emotion and the power of social media to act as a motivating form and powerful lure. It accompanies the browser based artwork #itistrue (, which tracks the impact of social media on one of the Maltese islands most iconic sites - Calypso Cave - and the gradual substitution by the original cave by a more instagrammable spot.
Original languageEnglish
Article number2
Pages (from-to)52-62
Number of pages10
JournalMAST: The Journal of Media Art Study and Theory
Issue number1
Publication statusPublished - Apr 2023

Bibliographical note

Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.


  • Social Media
  • Hashtag
  • Meme
  • Affect
  • Humor
  • Photography
  • creative practice research
  • media art


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