CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING: A RESPONSE

R. J. JOHNSTON^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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@article{eb84c57425cd44e6a4c18748dafeeeef,

title = "CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING: A RESPONSE",

author = "JOHNSTON, \{R. J.\}",

year = "1981",

doi = "10.1111/j.1467-9248.1981.tb01279.x",

language = "English",

volume = "29",

pages = "113--114",

journal = "Political Studies",

issn = "0032-3217",

publisher = "SAGE Publications",

number = "1",

}

TY - JOUR

T1 - CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING

T2 - A RESPONSE

AU - JOHNSTON, R. J.

PY - 1981

Y1 - 1981

UR - https://www.scopus.com/pages/publications/84982686488

U2 - 10.1111/j.1467-9248.1981.tb01279.x

DO - 10.1111/j.1467-9248.1981.tb01279.x

M3 - Article

AN - SCOPUS:84982686488

SN - 0032-3217

VL - 29

SP - 113

EP - 114

JO - Political Studies

JF - Political Studies

IS - 1

ER -