CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING AT THE 1974 GENERAL ELECTION IN ENGLAND

R. J. JOHNSTON^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

17 Citations (Scopus)

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title = "CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING AT THE 1974 GENERAL ELECTION IN ENGLAND",

author = "JOHNSTON, {R. J.}",

year = "1979",

doi = "10.1111/j.1467-9248.1979.tb01191.x",

language = "English",

volume = "27",

pages = "114--119",

journal = "Political Studies",

issn = "0032-3217",

publisher = "Wiley-Blackwell, Wiley",

number = "1",

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T1 - CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING AT THE 1974 GENERAL ELECTION IN ENGLAND

AU - JOHNSTON, R. J.

PY - 1979

Y1 - 1979

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DO - 10.1111/j.1467-9248.1979.tb01191.x

M3 - Article

AN - SCOPUS:84979455288

VL - 27

SP - 114

EP - 119

JO - Political Studies

JF - Political Studies

SN - 0032-3217

IS - 1

ER -