Can collaboration help base of the pyramid firms offer affordable products?

Vida Siahtiri, Aron O'Cass, Hailu Getnet, Hormoz Ahmadi

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationEMAC 2019 Proceedings
PublisherEuropean Marketing Academy
Publication statusPublished - 2019
EventEuropean Marketing Academy Conference (48 :2019) - Hamburg, Germany
Duration: 28 May 201931 May 2019

Conference

ConferenceEuropean Marketing Academy Conference (48 :2019)
CountryGermany
CityHamburg
Period28/05/1931/05/19

Cite this

Siahtiri, V., O'Cass, A., Getnet, H., & Ahmadi, H. (2019). Can collaboration help base of the pyramid firms offer affordable products? In EMAC 2019 Proceedings European Marketing Academy.