Can collaboration help base of the pyramid firms offer affordable products?

Vida Siahtiri, Aron O'Cass, Hailu Getnet, Hormoz Ahmadi

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

Original language	English
Title of host publication	EMAC 2019 Proceedings
Publisher	European Marketing Academy
Publication status	Published - 2019
Event	European Marketing Academy Conference (48 :2019) - Hamburg, Germany Duration: 28 May 2019 → 31 May 2019

Conference	European Marketing Academy Conference (48 :2019)
Country/Territory	Germany
City	Hamburg
Period	28/05/19 → 31/05/19

Cite this

@inbook{68de0d12fe434676bf1b333a067b45dd,

title = "Can collaboration help base of the pyramid firms offer affordable products?",

author = "Vida Siahtiri and Aron O'Cass and Hailu Getnet and Hormoz Ahmadi",

year = "2019",

language = "English",

booktitle = "EMAC 2019 Proceedings",

publisher = "European Marketing Academy",

note = "European Marketing Academy Conference (48 :2019) ; Conference date: 28-05-2019 Through 31-05-2019",