Can E- commerce enable marketing in an African rural women's community based development organisation?

Jo Rhodes

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

It is suggested by various sources (Worldbank, 2000; Cypher, 1997) that investment in infrastructure and modern technologies such as ITC's may break down some of the barriers of access such as physical remoteness for poor rural communities. However there is little existing research that examines this scenario at the micro level. This paper uses a case study- the Rural Women's Association (RWA) of Sekhuhkuneland, Northern Province, South Africa to examine if E- commerce can enable access to markets in an impoverished, under resourced rural location. This paper has five parts: Part 1 consists of the background and rationale for this study, Part 2 focuses on the education, business acumen and gender issues. Part 3 discusses the current market environment. Part 4 discusses possible business models that can integrate e-commerce in its implementation. Part 5 provides the research questions and the methodology for this study. The final discussion in this study provides us with a viable e-commerce model that could be used in a rural setting and could provide greater economic development for this community.

Original languageEnglish
Pages (from-to)157-172
Number of pages16
JournalInforming Science
Volume6
Publication statusPublished - 2003
Externally publishedYes

Keywords

  • E-commerce
  • Gender
  • Marketing
  • Rural economic development

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