Can You Afford to Ignore Merchandising?

Francis Buttle*

*Corresponding author for this work

Research output: Contribution to journalReview article

Abstract

Impulse buying — can it be predicted or even encouraged? Merchandisers are known as the “silent salesmen” and their skills cannot be ignored.

Original languageEnglish
Pages (from-to)14-17
Number of pages4
JournalManagement Decision
Volume25
Issue number6
DOIs
Publication statusPublished - 1 Jun 1987
Externally publishedYes

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