Abstract
Impulse buying — can it be predicted or even encouraged? Merchandisers are known as the “silent salesmen” and their skills cannot be ignored.
| Original language | English |
|---|---|
| Pages (from-to) | 14-17 |
| Number of pages | 4 |
| Journal | Management Decision |
| Volume | 25 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 1 Jun 1987 |
| Externally published | Yes |