Abstract
The relationships between sporting clubs and their geographical communities are far from straightforward. Using the Australian National Rugby League team the Cronulla-Sutherland Sharks as a case study, this article explores such relationships through the notion of 'community capital'. Central to building such capital is the construction of legends that connect the club to the community. Accordingly, an examination of the local media and publicity produced by the club, and the way in which the Sharks sought to first build and then utilise this capital, is provided.
| Original language | English |
|---|---|
| Pages (from-to) | 492-508 |
| Number of pages | 17 |
| Journal | International Journal of the History of Sport |
| Volume | 29 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Mar 2012 |
| Externally published | Yes |
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