Carte mentali e turismo: l'immagine dell'Italia tra gli studenti Ungheresi

Translated title of the contribution: Mental maps and tourism: the image of Italy among Hungarian students

Gabor Michalko, Claudio Minca

Research output: Contribution to journalArticle


The article deals with a survey which has been carried out on a sample of 636 Hungarian students before their graduation in 1997. They were asked to complete a questionnaire about Italy. They had to draw on key-images of the country and find destinations on a blank map.
The choice of Italy depended both on the general interest of the Hungarian demand for the country and the concept of tourism as a crucial element in cultural exchange.
The students mainly relied on mass media information and on the attention to Italy in the educational system, whereas they were not influenced by family, milieu, and tourist promotion in the process of representation.
The results are indicative of the great influence of mental images on the real knowledge of a country before and after experiencing it by travelling. Furthermore they show how far tourist information is confused with general knowledge and customers' expectations are relevant in shaping tourism offer.
Translated title of the contributionMental maps and tourism: the image of Italy among Hungarian students
Original languageItalian
Pages (from-to)17-32
Number of pages16
Publication statusPublished - 2000
Externally publishedYes


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