Case study: brandsExclusive

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationStrategy
Subtitle of host publicationtheory and practice
EditorsStewart R. Clegg, Jochen Schweitzer, Andrea Whittle, Christos Pitelis
Place of PublicationLondon
PublisherSAGE Publications
Number of pages8
ISBN (Electronic)9781446298458
ISBN (Print)9781446298282, 9781446298299
Publication statusPublished - 2017

Bibliographical note

Firstly published as: Groeger, L. (2011). “Competitive Positioning in the Australian online fashion Industry: The case of Brands Exclusive”, in Carter, C., Clegg, S., Kornberger, M. and Schweitzer, J (Eds.), Strategic Management: Theory and Practice (pp. 78-82). Sage, London.

Cite this